Travel Studies
Keynote ranking studies for the travel industry reveal which travel companies are providing the best Web sites for converting and retaining customers.
The studies answer questions such as:
- How do vacation and business travelers use the Internet for planning and booking travel and lodging?
- Which travel Web sites are motivating and enabling consumers to book online?
- Which online factors have the biggest influence on consumers’ behaviors and opinions?
- What best practices are top performers implementing in order to achieve their online goals?
- What specific changes should companies make in order to gain a competitive edge?
- Which travel sites are the most reliable and responsive and why?
Keynote offers research for the following Web sites in the travel industry:
- Airlines Web sites
- Cruise Web sites
- Lodging Web sites
- Rental Cars Web sites
- Travel Planning Web sites
Download the research abstracts to review sample findings:
Sample Abstracts
Cruise Travel Web Sites Study (Customer Experience Rankings® and Service Level Rankings Study)
Rental Car Reservation Study (Customer Experience Rankings® and Service Level Rankings Study)
Airline Travel Study (Customer Experience Rankings® and Service Level Rankings Study)
Online Lodging Travel Study (Customer Experience Rankings® and Service Level Rankings Study)
