Mobile/Wireless

It doesn’t get much more competitive than the mobile communications and wireless markets. New devices, new plans, new players and technologies are vying for share of a marketplace that is already nearly at its saturation point. What do consumers and businesses on-the-go really want? What Web site strategies are most effective? How are providers ensuring robust service and effective customer service? Benchmark takes a look.

Industry Focus: Are You Ready for the Everywhere Web? This new "Everywhere Web" is a place where customer expectations are high, and if you want to prosper, you certainly want to ensure that your Web sites always deliver for all of your customers, with no excuses. Article

Industry Focus: “Shoppers, Start Your Smartphones!” The powerful new generation of smartphones and their apps are transforming the way consumers shop and retailers market. Benchmark looks at the exciting new dynamics of mobile commerce—where it is, where it’s going (everywhere!), and what it means for marketers. Article

One on One with Wells Fargo: The New Banker’s Hours: 24/7/365 Wells Fargo has consistently led the market in online and mobile banking. Benchmark talks to Secil Watson about advocating an intensely user-centric design and marketing approach that has been successful both for customers and the bank. Article

By the Numbers: The Keynote Mobile Performance Index - United States Performance varies dramatically among popular mobile sites, as illustrated in Keynote’s weekly performance report. Chart

Industry Focus: Mobile Industry Update: Barcelona 2010 It was the world mobile industry’s biggest gathering of the year, with the keynote by Google’s Eric Schmidt, major announcements from Microsoft, Opera, and others, and apps everywhere. Benchmark reports on the event and the trends coming out of it. Article

One on One with Opera Software: Opera Sings On The World’s Mobile Devices More than 50 million users around the world access the Internet on mobile devices running an Opera browser. Benchmark talks to Opera’s Dag Olav Norem about lean and fast browsers, cross-platform development, and the new Opera Mini for iPhone. Article

By the Numbers: The Keynote Mobile Performance Index – Europe The top mobile sites in Europe ranked for response time, success rate, and download speed. Chart

Industry Focus: Cash, Check, or Cell Phone? State of Mobile Banking 2010 2010 could likely be the year that mobile banking gains widespread adoption. Benchmark looks at the trends, technology, and best practices as mobile devices move closer and closer to becoming bona fide electronic wallets. Article

Featured Interview: When SMS Goes Down, Who Do They Call? Benchmark recently caught up with Herman Ng, Keynote mobile solutions consultant. Article

By the Numbers: The Keynote Mobile Performance Index Rankings for response time, success rate and download speed for a cross-section of popular mobile sites. Chart

Featured Interview: At AOL, When Service Shuts Down, So Does Revenue A conversation with Keynote Mobile KDS Analyst John-Paul Carriveau, formerly of AOL, on the challenges and best practices for mobile performance measurement. Article

Industry Focus: Mobile Web vs. Mobile Apps: Balancing Development Challenges With User Experience Leading industry specialists discuss the complexities of mobile development. Article

Featured Interview: The Push To Make Every Mobile Phone Smarter An interview with Seven’s Co-Founder and CTO Trevor Fiatal. Article

By the Numbers: Mobile Performance Index The Keynote Mobile Performance Index gives a weekly snapshot of how long it takes to download the homepage of selected mobile sites. Chart

Industry Focus: Mobile and Marketers: Finally a Good Connection The cell phone starts to deliver on its promise as feature-rich, targeted marketing tool. Abstract | Article

Featured Interview: Mobile Marketing to Consumers on the Move: A Conversation with iLoop Mobile’s Michael Becker Insight, ideas, and predictions from a leading thinker in the mobile marketing industry. Abstract | Article

By the Numbers: Top-Performing Mobile Web Sites Find out which sites are leading in response, success, and downloads. Chart

Featured Interview: Mobile: First Study Ever on Common Short Code Performance Join Manny Gonzalez as he discusses the key takeaways of the Keynote Common Short Code Study. View

Industry Focus: It’s a Phone, It’s a Computer, It’s a TV…It’s Where the Future of Mobile is Headed What best practices are connecting with prospects and customers visiting wireless vendor Web sites? Abstract | Article

Featured Interview: Making Sure Blackberry Users Get Their Fix A Conversation with Zenprise Abstract | Article

By the Numbers: Mobile Performance Indices for US and Europe Learn the reasons wireless customers visit carrier Web sites. Chart

Wireless: The Online Competition for America's Ears & Thumbs What best practices are connecting with prospects and customers visiting wireless vendor Web sites? Abstract | Article

By the Numbers: Why Do Wireless Customers Go Online? Learn the reasons wireless customers visit carrier Web sites. Chart

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ON YOUR MIND

Visitors to the cellular service carriers' sites are not only seeing that provider's offerings, but are also getting a taste of what the online experience will be like if they sign on with that carrier.